With Europe in Synchs Danish market report we examine the practices, challenges, and opportunities within Denmark’s evolving music synchronisation (synch) sector. It is based on interviews conducted with industry professionals working in synch, including music supervisors, synch agents, media composers, music publishers, and label owners, among others, as well as reports and data on the Danish music economy and audiovisual media sectors.
Despite a well-developed national music industry and strong film, TV, and gaming production, the professionalisation of synch and music supervision has only gained traction over the last fifteen years. The report’s findings reveal a market grappling with a variety of challenges, most notably the tension between legacy, informal and poorly streamlined licensing practices and newer, more cost-effective options like music libraries, as well as the looming impact on AI-generated music. Nevertheless, there are those who also see new opportunities in the market and continue to put in the work to raise awareness on the value of music as well as the specifics of licensing among client sectors. Also, new international actors are entering the market, such as global streaming platforms like HBO and Netflix, and are introducing higher professional standards regarding music clearance, bringing new opportunities for music creators, supervisors and rights holders.
Overall, the findings depict a sector at a crossroads, where progress is possible but far from guaranteed without clearer workflows, stronger professional norms, and a more explicit acknowledgement of music’s role in shaping audiovisual storytelling.
Download the full report here.
