Our Goals

MISSION STATEMENT

We are Europe in Synch, an organization driven by the idea to connect creatives from the audiovisual industries and arts.

We strongly believe in the importance of creativity, expertise, quality and know-how within these fields. Our specific role is to enable this in decisions circling around music in all audiovisual arts (ads, tv/film, games etc.,).

We do so in recognizing the needs of the many different players in the field – creators (people involved in media production of film/tv, games, advertising) and music rights owners (labels, publishers, performers, authors/writers, composers, producers) alike.

Europe in Synch aims to make things easier for all of them by offering knowledge, sharing information and building networks; therefore creating a joint understanding of this field of work we all share and love.

We consider ourselves ambassadors for the very idea of Europe and its many colours. We share its founding principles of togetherness and fairness. We realize its diversity as a gift and an advantage.

These values are a great reason and starting point for our journey to create more opportunities by bringing people together and helping them to successfully work on their respective visions.

VALUES - SUSTAINABILITY, DEI, INTEROPERABILITY

SUSTAINABILITY

Sustainability is one of the biggest challenges the world is facing today and we all need to ACT if we want to make sure to meet the needs of the future generations. EiNS is striving to act with utmost respect to environmental sustainability through our activities by making better choices in our everyday actions.

For example: whenever feasible, we choose trains over aeroplanes, we choose electric or hybrid vehicles over petrol driven cars, we choose sustainable hotels while attending missions and select our food and meals from local, sustainably sourced food whenever possible. Making small, everyday choices better, we collectively add positively to a greener future.

DIVERSITY, EQUITY AND INCLUSION

EiNS is fully committed to DEI in all levels: planning, action and measuring. EiNS has in preparation detailed Rules of Conduct for all ambassadors and partners, not only for the duration of events we participate in and organise, but also to guide us all in our everyday actions. We are fully committed to providing not only equal opportunities, but also safe and supporting spaces to everyone we encounter regardless of their gender, skin colour, nationality, physical ability, religion, age or sexual orientation.

We will do so by ensuring that we use inclusive language in all of our outputs, support and protect the right for self expression and by using our platform to elevate underrepresented voices.

As we are fully committed to transparency, EiNS Rule of Conduct will be published on our web page.

INTEROPERABILITY

Featuring partners from seven different EU countries, active in music, advertising and gaming, EiNS has interoperability as a core value by default. We are working together, across Europe and across industries to ensure better collaboration, improve information dissemination and jointly elevate the voice of european creative industries.

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