The Europe in Synch Podcast is back! We met Seppl Kretz, the esteemed founder of Magma Music Agency, who gives us plenty of insights into the advertising industry and their use of and with music.

Come with us and discover the highs of successful branding, like Heineken’s iconic sonic identity, and the challenges of rejection. Seppl shares the gritty reality of staying afloat in a competitive industry, shedding light on the balance between artistry and commerce.

Check it out wherever you get your podcasts or here: