Synch agent – A synch agent is a music industry professional or company specialising in facilitating synchronisation licences between artists/composers and producers of audiovisual media such as film, TV, advertisements, and video games. Synch agents typically work with a roster of artists, representing their catalogue, pitching it to music supervisors, ad agencies, film/TV producers, etc, securing placements and negotiating synch fees and contractual terms on behalf of their client. Synch agents typically earn a commission or percentage from the synch deals they successfully negotiate (1). Synch agents ensure that the music being licensed is cleared for use and properly tagged with accurate metadata (2).